I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue.
If you try to sell your products and services to everyone in the world, you will waste both time and money. In this video, I outline five main factors you should consider when choosing a market for your startup or small business:
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